Keyword analysis is without a doubt, the most important factor of any SEO campaign. Selecting a great keyword phrase often means the big difference between getting hundreds of interested extra website visitors each month and a lost effort.
The first question on everyone’s mind is, exactly how can we know what a positive keyword phrase is? That is where the numerous keyword tools in the marketplace come into play. The point of this article is not to promote the many keyword tools available, but to explain their purpose and capabilities. And also give some ideas and resources to help you figure out the best keyword research tool to meet your needs.
What do Keyword Research Tools do?
Sounds like a fairly silly question – they do keyword research! But lets look specifically into what info the various tools provide:
- They evolve 100s of keyword suggestions around one source keyword
- They will generate “long tail keywords and phrases” that are simpler to get positioned for
- They show the competition levels of each and every keyword phrase
- They will show you month-to-month search volumes for each keyword phrase
- A few even let you know in pure English whether it’s a great choice or not
To put it briefly, they come up with more keyword recommendations than we could ever imagine, and give an indication as to how easy it will be to get positioned high in search engines like google for the keywords and keyword phrases.
Be aware – every one of the keyword tools I have personally tried need you to have a Google AdWords account (totally free), and uses that account to interface to the Google network to download keyword info. The main difference among the tools is what info is pulled and how it is presented to you.
Set of guidelines for selecting the Best Keyword Research Tool
Determining the most effective keyword research tool will be different for each person. For instance, a lot of people like things simplistic, some prefer more advanced functions and granularity at the cost of a more challenging learning curve. Here are a couple of considerations I thought about when selecting a keyword tool:
Price
This is very dependent upon the individual. There are hundreds of keyword tools to choose from and can cost from $0 to thousands per year! In most cases, the more popular keyword research tools are somewhere between $70 and 149.
Ease of use
Youtube is your buddy here! There are some great video tutorials on all the main tools. Most vendors provide a no cost trial run to test the tool out yourself before committing to a purchase.
Effectiveness
Both considerations previously mentioned are irrelevant if the tool does not work. Make use of Google to search for reviews on the numerous keyword tools you like the look of, find some step by step real world samples of the keyword tool being used.
Conclusion
When starting out in the SEO world, I used the free Google keyword suggestion tool. Certainly this tool is often a lot better than some of the premium tools out there, and the details are pulled straight from Google (no intermediary so to speak), so we can presume the information is as trustworthy as you can get.
I saw relative success with the Google Keyword Tool, but the one downside to the Google tool is it still leaves a lot of uncertainty. It wasnt until I began utilizing a premium keyword tool that I began getting my articles and reviews on the first page of Google.
Stephanie Tully is a published article writer and search engine marketing veteran. She has helped numerous clientele when outlining keyword research tools. Stephanie is also the co-webmaster of howtobeginawebsite – a web site which has helped many folk develop successful websites.
